|What's a three-way link
A three-way link exchange refers to a kind of reciprocal link exchange
among three domains instead of two. A reciprocal link exchange that is
so popular today among webmasters is mostly a two-way linking.
Although there is a benefit in exchanging links in terms of SEO, it is
said that search engines might not think such links are "natural".
While linking to another website is the core of the
Internet, and this net is really built with millions of links, creating the
dynamic of network, excessive reciprocal linking could be
considered as a link scheme such as link farms.
To make reciprocal links look more "natural", you can try a
three-way link exchange.
In normal reciprocal link exchange, you and your link partner
exchange links with each other. Search engines can easily find that
out. So, if you have many reciprocal links going in and out, each
linking may not be weighed for the maximum value; thus your website
may not increase PageRank faster.
In a three-way link exchange, three different domains must be
involved. For example, site A links to site B, but not B to A.
So, site B is only receiving a one-way link
from site A and NOT linking back to it. Likewise, site C and
site A are linked from one site but not linking back. Instead, site C
and A are simply reciprocal-linking to different domains.
The way to create more natural links in a three-way
link exchange is done by using a set of three one-way links. A, B,
and C are only receiving one-way links, and they do not directly link
It is even harder for search engines to detect a link
scheme if your link building strategy is based on three-way links
because this pattern is usually seen in many websites in the
Internet. To make it better, you can try four-way or even five-way
link exchange. It is almost guaranteed that you could get the maximum
result to increase your PageRank.